T&F Good Works, January 2014: World Food Program USA

The Thornberg & Forester (T&F) Good Works Campaign was launched to leverage the award-winning design and digital production company’s platform and its growing audience of influencers in reaching high-level creative-industry and business decision-makers around the world. Each month’s Good Works campaign will spotlight a particular cause, event, or a nonprofit or non-governmental organization that we feel is worthy of your attention. Your interest, help and support are all greatly appreciated.

World Food Program USA (WFP USA) works to solve global hunger, building a world where everyone has the food and nutrition needed to lead healthy, productive lives. The United Nations World Food Programme (WFP) is the world’s largest humanitarian agency fighting hunger worldwide, reaching more than 97 million people in 80 countries with food assistance last year. WFP USA builds support for WFP through fundraising, advocacy and education in the United States.

In 2013, WFP USA’s leaders engaged T&F in their most critical promotional initiatives. First, to rally support aimed at stopping chronic hunger and improving children’s nutritional health worldwide, WFP USA enlisted T&F to create the “School Meals: Potential” public service announcement (PSA) embedded above, showing how WFP provides school meals to more than 24 million children each year, and asking for viewer support. One week after the PSA’s release, WFP announced that it had received U.S. $81 million in food for school meals in four developing countries.

Soon thereafter, in the immediate aftermath of Super Typhoon Haiyan’s devastation, WFP mobilized to help millions of people with emergency food relief. Turning once again to T&F, a new PSA (also embedded in the playlist above) was quickly crafted for WFP USA, reminding viewers that WFP counts on voluntary donations to provide food where and when it is needed most.

Donations to help children and families who remain in need in the Philippines can still be made at http://www.wfpusa.org/emergency or by texting the word AID to 27722 to instantly donate $10.

Please visit http://wfpusa.org to learn more about WFP USA and everyone behind the organization, its many facets, the issues that are central to its missions, progress being made in America and worldwide, and all the ways you can get involved to make a difference.

T&F exists to bring quality, integrity and innovation to the media landscape. Our team does this by crafting stories and conveying brand messages through the most relevant mediums possible. We challenge ourselves to leverage both creativity and technology, and above all we genuinely listen to the needs of our client partners and respond with the best solutions for you. With conceptual design as our backbone, our headquarters in Manhattan and a posh Culver City studio, we offer a complete turnkey solution for brilliant end-to-end production through delivery. http://thornbergandforester.com.

The Thornberg & Forester (T&F) Good Works Campaign leverages the award-winning design and digital production company’s platform and its growing audience of influencers in reaching high-level creative-industry and business decision-makers around the world. Each month’s Good Works campaign spotlight a particular cause, event, or a nonprofit or non-governmental organization that we feel is worthy of your attention. Your interest, help and support are all greatly appreciated.

Through a network of local chapters, Ronald McDonald House Charities® (RMHC®) helps families find strength in numbers. “It’s something we see every day – children healing faster because they’re surrounded by their families. And while RMHC may not be able to make the medicine taste better or erase the pain of a much-needed treatment, we can help lessen the burden for more than seven million families each and every year. Since 1974, our network of local Chapters have been making children happier and healthier by keeping families together – giving them a place to rest and refresh. A place that feels like home. These programs, tailored to meet the urgent needs of each community, can now be found in 58 countries and regions across the globe.”

Last year, RMHC commissioned DDB Chicago to produce an integrated cross-media campaign to unite people around its cause, help them understand the impact its family-centered programs have on improving the health and wellbeing of children and compel them to donate. The campaign’s elements included the :60 animated spot above, created in partnership with T&F. For T&F, the project was led by co-founder, principal and director Scott Matz. His team included art director/designer Kyle Miller, designers Kyle Hurley and Frank Pichel and animators Jorge Peschiera, Joe Lawrence, Mike Burgoyne and Ken Krueger. “Our friends at DDB Chicago conceived a very thoughtful campaign to elegantly connect images and textures that manifest in sync with the audio story,” Matz says. “The ribbon ultimately wraps a special gift, initiating a call-to-action to support Ronald McDonald House Charities by inviting donations… and to get there, we follow Erin Maley’s powerful testimonial.”

Please visit http://www.rmhc.org to learn more about RMHC and everyone behind the organization, its many facets, the issues that are central to its missions, progress being made in America and worldwide, and all the ways you can get involved to make a difference.

T&F exists to bring quality, integrity and innovation to the media landscape. Our team does this by crafting stories and conveying brand messages through the most relevant mediums possible. We challenge ourselves to leverage both creativity and technology, and above all we genuinely listen to the needs of our client partners and respond with the best solutions for you. With conceptual design as our backbone, our headquarters in Manhattan and a posh Culver City studio, we offer a complete turnkey solution for brilliant end-to-end production through delivery. http://thornbergandforester.com.

Here’s our latest PSA for World Food Program USA. You can help us provide emergency food relief to children and families desperately in need. Please make a donation now at http://wfpusa.org/emergency or text the word AID to 27722 to instantly donate $10. One small gift can go a long way!

Happening Thursday evening, Nov. 21, at the Art Director’s Club [106 W 29th St, New York, NY 10001, (212) 643-1440]  BUTTER: Young Guns Edition - A Night of Pop Culture and Popcorn. Featuring work from YG6 Justin Meredith and Thornberg & Forester, and many noted Young Guns.

Happening Thursday evening, Nov. 21, at the Art Director’s Club [106 W 29th St, New York, NY 10001, (212) 643-1440]  BUTTER: Young Guns Edition - A Night of Pop Culture and Popcorn. Featuring work from YG6 Justin Meredith and Thornberg & Forester, and many noted Young Guns.

Thornberg & Forester’s executive producer Elizabeth Kiehner presenting at Motion 2013. Feedback on her presentation entitled Smart-Sizing VFX for Maximum Profits: “Elizabeth’s talk was refreshing! A lot of times people talk about running an agency but their advice is grounded more in theory rather than actual experience. Not Elizabeth. She was real about the challenges and responsibilities that those managing a creative staff face. Instead of telling us about her experience and knowledge, she demonstrated her experience and knowledge through her speech.” Thornberg & Forester: http://thornbergandforester.com

motion 2013 highlights from motiontv on Vimeo.

Thornberg & Forester’s executive producer Elizabeth Kiehner presenting at Motion 2013. Feedback on her presentation entitled Smart-Sizing VFX for Maximum Profits: “Elizabeth’s talk was refreshing! A lot of times people talk about running an agency but their advice is grounded more in theory rather than actual experience. Not Elizabeth. She was real about the challenges and responsibilities that those managing a creative staff face. Instead of telling us about her experience and knowledge, she demonstrated her experience and knowledge through her speech.” Thornberg & Forester: http://thornbergandforester.com

motion 2013 highlights from motiontv on Vimeo.

T&F Good Works, November 2013: The Half the Sky Movement

The Thornberg & Forester (T&F) Good Works Campaign was launched to leverage the award-winning design and digital production company’s platform and its growing audience of influencers in reaching high-level creative-industry and business decision-makers around the world. Each month’s Good Works campaign will spotlight a particular cause, event, or a nonprofit or non-governmental organization that we feel is worthy of your attention. Your interest, help and support are all greatly appreciated.

The Half the Sky Movement is cutting across platforms to ignite the change needed to put an end to the oppression of women and girls worldwide, the defining issue of our time. Inspired by journalists Nicholas Kristof and Sheryl WuDunn’s book of the same name, Half the Sky: Turning Oppression into Opportunity for Women Worldwide brings together video, websites, games, blogs and other educational tools to not only raise awareness of women’s issues, but to also provide concrete steps to fight these problems and empower women. Change is possible, and you can be part of the solution.

It’s been 13 months since the PBS premiere of “Half the Sky: Turning Oppression into Opportunity for Women Worldwide,” which featured the main title sequence above from T&F in partnership with Chermayeff & Geismar & Haviv. Since then, the Half the Sky Movement has made incredible strides in making women’s empowerment a focus across the globe. Please visit http://halftheskymovement.org to learn more about the Half the Sky Movement and everyone behind it, its many facets, the issues that are central to its missions, progress being made worldwide, and all the ways you can get involved to make a difference.

T&F exists to bring quality, integrity and innovation to the media landscape. Our team does this by crafting stories and conveying brand messages through the most relevant mediums possible. We challenge ourselves to leverage both creativity and technology, and above all we genuinely listen to the needs of our client partners and respond with the best solutions for you. With conceptual design as our backbone, our headquarters in Manhattan and a posh Culver City studio, we offer a complete turnkey solution for brilliant end-to-end production through delivery. http://thornbergandforester.com.

T&F Good Works, October 2013: Breast Cancer Awareness Month

The Thornberg & Forester (T&F) Good Works Campaign was launched to leverage the award-winning design and digital production company’s platform and its growing audience of influencers in reaching high-level creative-industry and business decision-makers around the world. Each month’s Good Works campaign will spotlight a particular cause, event, or a nonprofit or non-governmental organization that we feel is worthy of your attention. Your interest, help and support are all greatly appreciated.

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October is Breast Cancer Awareness Month, which is an annual campaign to increase awareness of the disease. While most people are aware of breast cancer, many forget to take the steps to have a plan to detect the disease in its early stages and encourage others to do the same. The mission of the National Breast Cancer Foundation (NBCF) is to save lives by increasing awareness of breast cancer through education and by providing mammograms for those in need. NBCF accomplishes this mission through various initiatives, and its programs provide women with help for today and hope for tomorrow.  Their website is http://www.nationalbreastcancer.org.

National Breast Cancer Awareness Month (NBCAM) is a collaboration of U.S. national public service organizations, professional medical associations, and government agencies working together to promote breast cancer awareness, share information on the disease, and provide greater access to services. Since its inception more than 25 years ago, NBCAM has been at the forefront of promoting awareness of breast cancer issues and has evolved along with the national dialogue on breast cancer. NBCAM recognizes that, although many great strides have been made in breast cancer awareness and treatment, there remains much to be accomplished. Today, we remain dedicated to educating and empowering women to take charge of their own breast health.

NBCAM is dedicated to raising awareness and educating individuals about breast cancer throughout the year. To learn more about participating organizations and learn more about breast cancer, breast health, and the latest research developments, visit http://nbcam.org.

T&F exists to bring quality, integrity and innovation to the media landscape. Our team does this by crafting stories and conveying brand messages through the most relevant mediums possible. We challenge ourselves to leverage both creativity and technology, and above all we genuinely listen to the needs of our client partners and respond with the best solutions for you. With conceptual design as our backbone, our headquarters in Manhattan and a posh Culver City studio, we offer a complete turnkey solution for brilliant end-to-end production through delivery. http://thornbergandforester.com.

T&F Good Works, September 2013: The Feast Conference 2013

The Thornberg & Forester (T&F) Good Works Campaign was launched to leverage the award-winning design and digital production company’s platform and its growing audience of influencers in reaching high-level creative-industry and business decision-makers around the world. Each month’s Good Works campaign will spotlight a particular cause, event, or a nonprofit or non-governmental organization that we feel is worthy of your attention. Your interest, help and support are all greatly appreciated.

Since 2008, The Feast has been committed to fostering a community of innovators who are revolutionizing their industries and striving for social impact. Each year the organization hosts a flagship Conference to share unique perspectives and tackle today’s greatest societal challenges. Serving as a starting point for relationships, groundbreaking projects and new initiatives that run all year long, this year’s Conference will run October 16-18 at NYC’s Center 548.

“Come tackle challenges that focus on Health, Veterans and Learning. Hear from insightful speakers at the cutting-edge of innovation, and apply what you learn to create solutions alongside other participants.  For the finale, join us for a literal feast complete with food, performance and celebration that includes thousands of people from around the world. We’re sure The Feast 2013 will leave you feeling full on good.”

As of 2012, The Feast has expanded internationally and created The Feast Worldwide, an independently organized series of dinner parties that runs in parallel with its Conference. This initiative gives passionate people from around the world a chance to engage their own communities in collective action.

To learn more, please visit http://feastongood.com.

T&F exists to bring quality, integrity and innovation to the media landscape. Our team does this by crafting stories and conveying brand messages through the most relevant mediums possible. We challenge ourselves to leverage both creativity and technology, and above all we genuinely listen to the needs of our client partners and respond with the best solutions for you. With conceptual design as our backbone, our headquarters in Manhattan and a posh Culver City studio, we offer a complete turnkey solution for brilliant end-to-end production through delivery. http://thornbergandforester.com.

T&F Good Works, August 2013: The Araminta Freedom Initiative

The Thornberg & Forester (T&F) Good Works Campaign was launched to leverage the award-winning design and digital production company’s platform and its growing audience of influencers in reaching high-level creative-industry and business decision-makers around the world. Each month’s Good Works campaign will spotlight a particular cause, event, or a nonprofit or non-governmental organization that we feel is worthy of your attention. Your interest, help and support are all greatly appreciated.

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Taking its name from Harriet Tubman’s given name as a child slave in Maryland (Araminta, which means defender), The Araminta Freedom Initiative is a 501(c)3 organization that is focused on dismantling the commercial viability of the human trafficking of minors in the Baltimore region and rescuing, aiding and rehabilitating its rescued victims.  Each and every day, this organization is supporting the work of government agencies and community-based service providers, equipping them with effective volunteers and resources, and bringing its passion and resources to bear through awareness-raising and preventive educational events facilitated through an expanding roster of partnerships. 

“Let us not forget that far too many of our children are not free. They are shackled in a life of violence, perversion, and the slavery of being bought and sold night after night as sex slaves. Similar to the brave men and women who declared our nation’s independence and then fought to protect it, we have an obligation to do what we can to free these children trapped in slavery.”

T&F is very proud to have designed the corporate identity and website for this important organization. Through our social media channels this month we will be spotlighting some of the group’s most profound achievements and impacts to-date.  To learn more about its mission and activities, contact: Araminta Freedom Initiative, PO Box 22106 Baltimore, MD 21203 or  http://aramintafreedom.org/

T&F exists to bring quality, integrity and innovation to the media landscape. Our team does this by crafting stories and conveying brand messages through the most relevant mediums possible. We challenge ourselves to leverage both creativity and technology, and above all we genuinely listen to the needs of our client partners and respond with the best solutions for you. With conceptual design as our backbone, our headquarters in Manhattan and a posh Culver City studio, we offer a complete turnkey solution for brilliant end-to-end production through delivery. Many of our clients worldwide refer to us as their secret weapon and it’s time we let you in on the secret: www.thornbergandforester.com.

T&F Good Works, July 2013: Park and Recreation Month

The Thornberg & Forester (T&F) Good Works Campaign was launched to leverage the award-winning design and digital production company’s platform and its growing audience of influencers in reaching high-level creative-industry and business decision-makers around the world. Each month’s Good Works campaign will spotlight a particular cause, event, or a nonprofit or non-governmental organization that we feel is worthy of your attention. Your interest, help and support are all greatly appreciated.

Park_and_Recreation_Month

Since 1985, America has celebrated July as the nation’s official Park and Recreation Month.  As part of this year’s festivities, we want encourage everyone to enjoy the parks and recreational opportunities that bring us so much happiness.  With this in mind, first, we are proud to point you to the website for the National Recreation and Park Association (NRPA), the leading advocacy organization dedicated to the advancement of public parks, recreation and conservation.  Please visit them here:  http://www.nrpa.org/july/ 

For further inspiration, we hope you’ll enjoy this trailer for the Ken Burns PBS documentary entitled “The National Parks: America’s Best Idea.”  Over a montage of images of the country’s most spectacular landscapes — from the Grand Canyon to Yosemite — writer Dayton Duncan talks about the notion that is at the heart of the park idea: Namely that the people own the land. The film itself and its accompanying book present magnificent views of the mountains, waterfalls and canyons that belong to us all.  To learn more about this monumental project, please visit http://www.pbs.org/nationalparks

T&F is an award-winning design and digital production company that exists to bring quality, integrity and innovation to the media landscape. Our team does this by crafting stories and conveying brand messages through the most relevant mediums possible. We challenge ourselves to leverage both creativity and technology, and above all we genuinely listen to the needs of our client partners and respond with the best solutions for you. With conceptual design as our backbone, our headquarters in Manhattan and a posh Culver City studio, we offer a complete turnkey solution for brilliant end-to-end production through delivery. Many of our clients worldwide refer to us as their secret weapon and it’s time we let you in on the secret: http://www.thornbergandforester.com.

Thornberg & Forester is an award-winning design and digital production company headquartered in Manhattan with an outpost in Hollywood. We value the quality of our collaborations as much as the quality of the work we create together. This is our blog.

www.thornbergandforester.com

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