The Thornberg & Forester (T&F) Good Works Campaign leverages the award-winning design and digital production company’s platform and its growing audience of influencers in reaching high-level creative-industry and business decision-makers around the world. Each month’s Good Works campaign spotlight a particular cause, event, or a nonprofit or non-governmental organization that we feel is worthy of your attention. Your interest, help and support are all greatly appreciated.
Through a network of local chapters, Ronald McDonald House Charities® (RMHC®) helps families find strength in numbers. “It’s something we see every day – children healing faster because they’re surrounded by their families. And while RMHC may not be able to make the medicine taste better or erase the pain of a much-needed treatment, we can help lessen the burden for more than seven million families each and every year. Since 1974, our network of local Chapters have been making children happier and healthier by keeping families together – giving them a place to rest and refresh. A place that feels like home. These programs, tailored to meet the urgent needs of each community, can now be found in 58 countries and regions across the globe.”
Last year, RMHC commissioned DDB Chicago to produce an integrated cross-media campaign to unite people around its cause, help them understand the impact its family-centered programs have on improving the health and wellbeing of children and compel them to donate. The campaign’s elements included the :60 animated spot above, created in partnership with T&F. For T&F, the project was led by co-founder, principal and director Scott Matz. His team included art director/designer Kyle Miller, designers Kyle Hurley and Frank Pichel and animators Jorge Peschiera, Joe Lawrence, Mike Burgoyne and Ken Krueger. “Our friends at DDB Chicago conceived a very thoughtful campaign to elegantly connect images and textures that manifest in sync with the audio story,” Matz says. “The ribbon ultimately wraps a special gift, initiating a call-to-action to support Ronald McDonald House Charities by inviting donations… and to get there, we follow Erin Maley’s powerful testimonial.”
Please visit http://www.rmhc.org to learn more about RMHC and everyone behind the organization, its many facets, the issues that are central to its missions, progress being made in America and worldwide, and all the ways you can get involved to make a difference.
T&F exists to bring quality, integrity and innovation to the media landscape. Our team does this by crafting stories and conveying brand messages through the most relevant mediums possible. We challenge ourselves to leverage both creativity and technology, and above all we genuinely listen to the needs of our client partners and respond with the best solutions for you. With conceptual design as our backbone, our headquarters in Manhattan and a posh Culver City studio, we offer a complete turnkey solution for brilliant end-to-end production through delivery. http://thornbergandforester.com.